{"id":14234,"date":"2024-01-23T00:20:51","date_gmt":"2024-01-22T22:20:51","guid":{"rendered":"https:\/\/lensexpress.ee\/about-us-2\/"},"modified":"2026-09-30T11:09:07","modified_gmt":"2026-09-30T08:09:07","slug":"about-us","status":"publish","type":"page","link":"https:\/\/lensexpress.ee\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<h1>About Us<\/h1>\n<p><strong>Our story<\/strong><\/p>\n<p>The founders of the company\u2014Liivi Kiisler and Helje Pupart\u2014are sisters from Saaremaa who moved to Tallinn to study at university after high school. However, they never made it back to their home island, as they found their first jobs, started families, and bought homes in the capital. Liivi started working in the optical field by chance and spent decades as the CEO of one of Estonia&#8217;s best-known optical store chains. Helje also entered healthcare business, working for years in medical equipment wholesale. At one point, they decided to join forces, founded their own company, and on January 1, 2012, the LensExpress online store was launched.<\/p>\n<p><strong>Our motto<\/strong><\/p>\n<p>We opened the LensExpress online store with the goal of offering high-quality optical products at better prices and with a wider selection than traditional optical shops. Our motto is: all eye-related products affordably from one place! At the LensExpress online store, you can find great deals on contact lenses, lens care solutions, accessories, eye drops, reading glasses, optical swimming goggles, sunglasses, sports glasses, frames, prescription glasses, and eyewear accessories (cases, cleaners, etc.).<\/p>\n<p>Over the past couple of decades, we have continuously improved our expertise in contact lenses and other optical goods, and we use various optical products (glasses, contact lenses) ourselves. Because of this, we know more about many of the products in our shop than just the technical description. We want to work hard to ensure our business meets customer expectations. We do everything we can to make sure our customers are happy with our products and services. If you see something we could do better, please let us know! We try to find a quick solution to all questions and problems.<\/p>\n<p><strong>Contact information:<\/strong><br \/>You can contact us from Monday to Friday, from 9 am to 3 pm<br \/>by calling: \u00a0+372 5400 44 96<br \/>via on-line conversation (click the link in the lower right corner in the e-shop)<br \/>by e-mail:\u00a0<a href=\"mailto:info@lensexpress.ee\">info@lensexpress.ee<br \/><\/a>via LensExpress\u00a0<a title=\"LEFB\" href=\"https:\/\/www.facebook.com\/pages\/LensExpressee\/140847666015685\">Facebook<\/a>\u00a0page<\/p>\n<p><strong>Company contact information:<\/strong><br \/>Helinet Grupp O\u00dc, Reg. No 12173504<br \/>Sarapuu 82, Tabasalu, Harku vald<br \/>Estonia 76901<\/p>\n<p>The company holds e-commerce license no. KJK042900. The company is a member of the Estonian E-commerce Association. Our operations comply with the &#8220;Secure Shopping Trustmark&#8221; conditions.<\/p>\n\n\n<h2 class=\"wp-block-heading\">At the &#8220;Ilu s\u00f5num&#8221; beauty fair<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/06\/liivi-ja-helje-2-1024x698.jpg\" alt=\"\" class=\"wp-image-14841\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>About Us Our story The founders of the company\u2014Liivi Kiisler and Helje Pupart\u2014are sisters from Saaremaa who moved to Tallinn to study at university after high school. However, they never made it back to their home island, as they found their first jobs, started families, and bought homes in the capital. Liivi started working in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14700,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false},"class_list":["post-14234","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - LensExpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lensexpress.ee\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - LensExpress\" \/>\n<meta property=\"og:description\" content=\"About Us Our story The founders of the company\u2014Liivi Kiisler and Helje Pupart\u2014are sisters from Saaremaa who moved to Tallinn to study at university after high school. However, they never made it back to their home island, as they found their first jobs, started families, and bought homes in the capital. Liivi started working in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lensexpress.ee\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"LensExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LensExpress.ee\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T08:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/04\/Liivi-ja-Helje.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1091\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/\",\"name\":\"About us - LensExpress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lensexpress.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Liivi-ja-Helje.jpg\",\"datePublished\":\"2024-01-22T22:20:51+00:00\",\"dateModified\":\"2026-09-30T08:09:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lensexpress.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Liivi-ja-Helje.jpg\",\"contentUrl\":\"https:\\\/\\\/lensexpress.ee\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Liivi-ja-Helje.jpg\",\"width\":1091,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/about-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Avaleht\",\"item\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/\",\"name\":\"LensExpress\",\"description\":\"Contact lenses, glasses and sunglasses\",\"publisher\":{\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/#organization\"},\"alternateName\":\"LensExpress.ee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/#organization\",\"name\":\"Helinet Grupp O\u00dc\",\"alternateName\":\"LensExpress\",\"url\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lensexpress.ee\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/lensexpress-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/lensexpress.ee\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/lensexpress-logo-square.png\",\"width\":696,\"height\":696,\"caption\":\"Helinet Grupp O\u00dc\"},\"image\":{\"@id\":\"https:\\\/\\\/lensexpress.ee\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LensExpress.ee\\\/\",\"https:\\\/\\\/www.instagram.com\\\/lensexpress_eesti\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About us - LensExpress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lensexpress.ee\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"About us - LensExpress","og_description":"About Us Our story The founders of the company\u2014Liivi Kiisler and Helje Pupart\u2014are sisters from Saaremaa who moved to Tallinn to study at university after high school. However, they never made it back to their home island, as they found their first jobs, started families, and bought homes in the capital. Liivi started working in [&hellip;]","og_url":"https:\/\/lensexpress.ee\/en\/about-us\/","og_site_name":"LensExpress","article_publisher":"https:\/\/www.facebook.com\/LensExpress.ee\/","article_modified_time":"2026-09-30T08:09:07+00:00","og_image":[{"width":1091,"height":864,"url":"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/04\/Liivi-ja-Helje.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lensexpress.ee\/en\/about-us\/","url":"https:\/\/lensexpress.ee\/en\/about-us\/","name":"About us - LensExpress","isPartOf":{"@id":"https:\/\/lensexpress.ee\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lensexpress.ee\/en\/about-us\/#primaryimage"},"image":{"@id":"https:\/\/lensexpress.ee\/en\/about-us\/#primaryimage"},"thumbnailUrl":"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/04\/Liivi-ja-Helje.jpg","datePublished":"2024-01-22T22:20:51+00:00","dateModified":"2026-09-30T08:09:07+00:00","breadcrumb":{"@id":"https:\/\/lensexpress.ee\/en\/about-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lensexpress.ee\/en\/about-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lensexpress.ee\/en\/about-us\/#primaryimage","url":"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/04\/Liivi-ja-Helje.jpg","contentUrl":"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/04\/Liivi-ja-Helje.jpg","width":1091,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/lensexpress.ee\/en\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Avaleht","item":"https:\/\/lensexpress.ee\/en\/home\/"},{"@type":"ListItem","position":2,"name":"About us"}]},{"@type":"WebSite","@id":"https:\/\/lensexpress.ee\/en\/#website","url":"https:\/\/lensexpress.ee\/en\/","name":"LensExpress","description":"Contact lenses, glasses and sunglasses","publisher":{"@id":"https:\/\/lensexpress.ee\/en\/#organization"},"alternateName":"LensExpress.ee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lensexpress.ee\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lensexpress.ee\/en\/#organization","name":"Helinet Grupp O\u00dc","alternateName":"LensExpress","url":"https:\/\/lensexpress.ee\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lensexpress.ee\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/09\/lensexpress-logo-square.png","contentUrl":"https:\/\/lensexpress.ee\/wp-content\/uploads\/2026\/09\/lensexpress-logo-square.png","width":696,"height":696,"caption":"Helinet Grupp O\u00dc"},"image":{"@id":"https:\/\/lensexpress.ee\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LensExpress.ee\/","https:\/\/www.instagram.com\/lensexpress_eesti\/"]}]}},"_links":{"self":[{"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/pages\/14234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/comments?post=14234"}],"version-history":[{"count":3,"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/pages\/14234\/revisions"}],"predecessor-version":[{"id":14853,"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/pages\/14234\/revisions\/14853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/media\/14700"}],"wp:attachment":[{"href":"https:\/\/lensexpress.ee\/en\/wp-json\/wp\/v2\/media?parent=14234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}