Privacy Terms

Your privacy is important to Helinet Grupp OÜ, and we comply with all applicable laws and regulations regarding any personal data we may collect about you when you visit our website lensexpress.ee. By using our website, you agree to the collection and use of your data in accordance with these privacy terms.

With these privacy terms, we want to explain what data we collect, how we use it, and what your rights are regarding the protection of your data. The terms apply only to our website and its visitors and do not apply to data collected through other channels. We collect and process information in accordance with the European Union’s General Data Protection Regulation (GDPR), which came into force on May 25, 2018.

The processor of your data is Helinet Grupp OÜ. Company reg. number: 12173504, email: info@lensexpress.ee, phone number: +372 5400 4496.

Data Collection and Use

What data we collect

The data we collect includes information you have knowingly shared with us when using our services or campaigns, as well as information that your devices automatically transmit to us. Your personal data may reach us in the following ways:

• When you place an order in the lensexpress.ee online store
• When you register as a user of the lensexpress.ee online store
• When you contact us by phone, email, or online chat
• When you browse the website lensexpress.ee
• When you provide personal data about another person who will receive the goods
• When you make payments using an e-bank or other electronic payment method
• When you comment, like, or share a post on our social media account
• When you join our newsletter
• When you comment on posts on our website

Types of data collected

Personal data

We only ask for personal information when it is necessary to provide a service to you. By contacting us or visiting our website, you may share the following information with us:

• First and last name
• Email address
• Phone number
• Your purchase history and activity in our online store
• Information about your web browser and IP address

Log files

Our website lensexpress.ee stores log files about its visitors. The information collected may include:

• Type of device used
• Internet Protocol (IP) address
• Web browser type
• Internet Service Provider (ISP)
• Date and time of the website visit
• Entry and exit pages and the number of clicks made on the website

The information in the log files is used to analyze trends, administer the website, track visitors’ activities, and gather demographic info. The information obtained is not intended to, nor does it make it possible to identify an individual.

Cookies

Like most websites, lensexpress.ee uses “cookies”. A cookie is essentially a text file that is stored on the user’s device when visiting a website. Cookies are used to determine and save preferences, regional settings, service usage options, and more.

If you wish, you can disable the use of cookies in your browser settings, but in that case, the service offered to you may be disrupted.

Cookies are divided into persistent and session cookies. Persistent cookies remain on your personal computer or mobile device even after you have closed the browser or computer. Session cookies, however, are deleted immediately after closing the browser.

Cookies are categorized by their purpose:

Necessary cookies. Session cookies intended to enable you to use the services offered on our website. These cookies help authenticate users and prevent malicious use of user accounts. Without these cookies, we cannot provide the services you requested.

Notification cookies. These cookies identify whether users have accepted the use of cookies on the website.

Functionality cookies. These cookies allow your browser to remember choices you make when using the website, such as saving your login details or language preferences. The purpose of these cookies is to provide you with a more personalized experience and avoid re-entering preferences.

How we use the data

We may use the collected information for various purposes, including:

• To maintain, manage, develop, personalize, and expand our website
• To collect statistics so we can offer better services and/or offers and understand and analyze the behavior of our website visitors
• To identify you by phone, message, or email
• To send you information and ask for feedback about our services
• To prevent fraud and protect our website
• To enable us to stay in touch with you through a social media account
• To enable reading of chat history to speed up providing relevant advice
• With the aim of improving our service quality and providing more efficient browsing solutions
• To develop new products, services, or improve their functionality
• For shipping/delivery of goods, processing orders, issuing invoices, ordering via bank link, and confirming your order or returning money
• To offer products and services that may interest you based on your previous orders
• To simplify and speed up interactions between us when you contact us
• For other purposes. For example, for data analysis, researching trends, and evaluating the effectiveness of our advertising campaigns.

In which cases we might share your data

• We may share or transfer your personal data in connection with a change of ownership of our company, a merger, sale of assets, financing, or acquisition. We will notify you of the transfer of your personal data and if they become subject to the provisions of another privacy policy.
• We may share your data with our partner companies, requiring them to comply with this privacy policy. Partner companies include our parent and subsidiary companies, joint venture partners, or companies owned by us.
• We may share your data with our business partners to offer you certain products, services, or campaigns.
• We may disclose your personal data for any other purpose with your consent.
• We are obliged to disclose your personal data if required by law. In good faith, we may also disclose your data to comply with a legal obligation, protect our rights or property, prevent or identify potential legal violations related to the use of our service, and ensure the safety of service users.

Retention of your personal data

The company retains your personal data only as long as necessary for the purposes set out in this privacy policy. We retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we must retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The company also retains log files for internal analysis purposes. Log files are usually kept for a shorter period, unless this data is used to strengthen security or improve the functionality of our service, or if we are legally obliged to keep this data for a longer period.

Your rights to protect your data

You always have the right not to share your data with us, knowing that it may affect your experience on our website. If you choose not to share your data with us, we will not treat you any worse because of it. If you provide us with personal information, you understand that we collect, hold, use, and disclose it in accordance with this privacy policy. You have the right to request details of the data collected about you.

When receiving personal information about you from a third party, we protect it in accordance with this privacy policy and the laws of the Republic of Estonia. If you share third-party data yourself, you confirm that you have the right and permission to do so.

Even if you have previously given consent to share your personal data with us for marketing purposes, you retain the right to change your mind at any time. You always have the right to opt out of communication with us and request that we remove your data from our databases. From time to time, we may also ask for information about you to verify your identity. If you find that the data we have collected about you is inaccurate, outdated, incomplete, irrelevant, or misleading, please contact us by email: info@lensexpress.ee or by phone: +372 5400 4496. We will do everything in our power to correct inaccurate, incomplete, misleading, or outdated information.

If you believe we have violated the relevant data protection law and wish to file a complaint, please contact us using the contact details found in this document and provide us with all the details regarding the violation. We will investigate your complaint promptly and respond to you in writing, presenting the results of the investigation and outlining the steps we will take to resolve your complaint. You also have the right to contact a regulatory authority or data protection agency.

GDPR Data Protection Rights

We want to make sure you are aware of all your data protection rights. Every user of the site has the right to the following conditions:

• Right of access – you have the right to request copies of your personal data.
• Right to rectification – you have the right to request that we correct any data you believe is inaccurate. You also have the right to request that we complete information you believe is incomplete.
• Right to erasure – under certain conditions, you have the right to request the deletion of your personal data.
• Right to restrict processing – under certain conditions, you have the right to request that we restrict the use of your personal data.
• Right to object to processing – under certain conditions, you have the right to object to our use of your personal data.
• Right to data portability – under certain conditions, you have the right to request that we transfer the data we have collected to a third party or directly to you.

Security of your data

The security of your personal data is important to us, but remember that no method of exchanging information over the Internet or method of electronic storage is 100% secure. While we do our best to protect your data, we cannot guarantee its absolute security.

Helinet Grupp OÜ takes all reasonably necessary measures to ensure that your data is processed securely and in accordance with this privacy policy and the laws of the Republic of Estonia. Your data will not be transferred to any organization or country unless there is a valid reason and the security of your data is guaranteed.

Linking to other websites

On our website, you may find links to other websites that do not belong to us. If you click on a third-party link, you will be directed to that third party’s site. We strongly recommend that you review the privacy policy of every site you visit.

We have no control over third-party sites and assume no responsibility for their content, privacy policies, services offered, or otherwise.

Updates to privacy terms

If necessary, we have the right to make changes to this privacy terms document. Following an update to the privacy terms, we will change the document update date located at the bottom. If you visit and use our website even after the privacy terms have been updated, we will treat it as your implicit consent to the changes.

Last modified 2026-04-30